The treacherous winds and full-frontal storms exhibited by Mother Nature, is a sure-fire way to challenge any outdoorsmen. It was at least a way for a captain to have a side business. In 1877, Norwegian captain Helly Juell Hansen and his wife Maren Margarethe led an expedition on dry land. Using their firsthand knowledge the husband and wife team used linseed oil to soak coarse linen, developing oilskin jackets, trousers, sou’westers and tarpaulins, perfect for any climate. Ten years, the company left the Paris Expo with an diploma in excellence, and an idea to export their products.

The gear is developed for amateurs and world-class sailors, skiers and adventurers. From jackets to playsuits, Helly Hansen combines extremely classy looks with the best technology to make any climate comfortable. Their development of HH® Warm™ is a baselayer for cold weather, which combines Lifa® Stay-Dry™ Technology and Merino wool. This aids in moisture transport and provides added warm for activities with varied intensities.

One of their many popular gear is Helly Hansen’s 3-Layer System™ made for serious mountaineers and athletes. It is extremely beneficial and technically sound for high-altitude environments and conditions. As the materialization of this system, the Odin collection won the 2008 Red Dot Design Award.

Burton Snowboards, the world’s first snowboard factory, has spent nearly 30 years of commitment to the sport. The owner Jake Burton, was a kid when he rode Poppen’s Snurfer, and decided that in 1977, he would launch the world’s first snowboard factory. It was in Londonberry, Vermont that the factory conquered its early years and experimented in the trade. The second year of business, Burton Snowboards made and marketed classic boards such as the Backhill and Performer.

Burton Snowboards welcomed the snowy 2011 season, with a full line of new products and models. Leading in introductions is the collaboration of Burton Snowboards with leading British fashion designer Paul Smith. The co-design of the 2011 Burton Vapor snowboard stylishly showcases Paul Smith’s signature as well as Burton branding. A black and glossy topsheet, the Vapor pops with a multicolor base. The Vapor is not to be hauled around. Instead, as one of the lightest boards in the air and on the ground, it is designed to be the most responsive when it comes to tearing up the sloped.

Another recent design by Burton includes the TRON: legacy-themed snowboard boots. As a collaboration between Disney Consumer Products and Burton Snowboards, the boot was designed to make the TRON movie come to life. The graphics throughout the boot include a holographic treatment on the upper boot as well as electric orange and aqua color blocking and linear detailing. The futuristic boot is part of the all-new Burton Raptor boot line, and is touted as the best-in-class, on the tech side being he lightest weight Burton men’s boot created as of yet.

Burton Snowboards has flagship stores located in Burlington, Los Angeles, Innsbruck, Tokyo, New York, Chicago, and Orlando, as well as others. As the industry leader, Burton Snowboards will outfit snowboard enthusiasts in all the stylish and technology-savvy gear needed to completely experience the sport.

The designer behind the brand is Yugoslavian-born Gorjana Reidel who, after finishing college, decided it was time to put her interest in fashion to the test. The result was the 2004 launch of her contemporary jewelry collection, gorjana. The brand is influenced by the styles in its bi-coastal headquarters (Laguna Beach and New York City) as well as some global travel experience. From simple gold hoop earrings to a feather necklace, the pieces in the gorjana collection are quirky, simple, yet everlastingly modern.

Before buying, gorjana jewelry can be modeled by Cindy Crawford, Jessica Alba, and Debra Messing, three fans of the gorjana brand. Stemmed from the success of her jewelry collections, Gorjana Reidel launched a collection of contemporary handbags in 2009.

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Even if it might be fashion-forward, wearing a loose and baggy t-shirt with leggings will not be beneficial if planning to attend yoga class. As a highly popular activity, yoga can be modified for all levels of fitness and all ages.

Enter lululemon. Founded by Chip Wilson, lululemon strives to replace the usage of cotton clothing with stretchy athletic fabrics. Wilson started out his business in 1998 by starting an underground yoga clothing movement. A design studio was born and converted to a yoga studio at night to help with the rent. Yoga instructors were asked to wear Wilson’s products and give feedback about the apparel.

It wasn’t until November of 2000 that lululemon’s first store opened in Vancover British Columbia, called Kitsilano. The store became extremely popular, that the owner could no longer settle with just one store, as he wished and now has stores or showrooms in the United States, Canada, Australia, and China.

Lululemon offers apparels for men and women ranging from undergarments to yoga mats, including scarves, leg warmers, bras, and pants. The men’s underwear and boxers have design features that enable the prevention of chafing and provide support while upside down in yoga class. Depending on where the jackets will be worn, lululemon provides wind-blocking or water-resistant abilities with venting and mesh panels for a variety of activities.

For the ladies of any stature, lululemons offers pants in low rise, high rise, slim leg, wide leg, and reversible. They also offer regular and tall lengths, complete with hidden waist pockets alongside funky, colorful bands that add a little spunk in each step.

No matter the weather or the gender, lululemon beckons individuals to wear or use their apparel while performing sun salutations.

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They have provided 50 years of service to their customers, manufacturing a mixture of different televisions. They invented the world’s first ever 60-inch plasma television. LG Televisions are offered in three types of display technology: LED, LCD, or Plasma. They also offer various designs, sizes, resolution, and 3D television. Their website is equipped with a series of questions that target televisions the consumer would be interested in. Their products have consistently ranked among the best in the past years. In the November 2010 issue of Consumer Reports, the LG Infinia (54 to 63 inches) received the highest overall score for plasma televisions.

LG strives to pay attention to their customers, as shown by their logo design which symbolizes the world, future, youth, humanity, and technology. The unique shaping of a human face comprised from the “L” and the “G” exemplify LG Electronics’ dedication to customers around the world. The company compiles a documented 114 local subsidiaries worldwide.

LG Electronics was originally founded in 1958 as GoldStar, and during the 60’s produced Korea’s first radios, TVs, refrigerators, washing machines, and air conditioners. It wasn’t until 1995, when the company was renamed LG Electronics and acquired its first U.S. based Zenith.

Besides their own products, LG Electronics has also established itself as an industry leader, associating themselves with corporate entities such as Prada, Dolby, Microsoft, and Toyota. As of 2008, LG Electronics successfully achieved its new global brand identity claiming its “stylish design and smart technology, in products that fit our consumer’s lives.”